A few years ago, most online shops were built on a simple idea: attract traffic, convert as many visitors as possible into buyers, and repeat. Revenue grew in waves, driven by campaigns, seasonality, and platform performance. That model worked reasonably well as long as advertising was cheap and competition was moderate. Today, the conditions have […]

Subscription-based models have rapidly evolved from a niche offering to a mainstream expectation. Whether you’re running a SaaS business, offering online courses, managing a fitness center, or publishing exclusive digital content, one thing is certain: your ability to automate payments and reduce churn can make or break your business.

Subscription services have become integral to modern life, covering everything from streaming entertainment and software access to fitness programs and educational platforms. Many of these recurring payments are processed by intermediaries such as Novalnet, a leading payment service provider that facilitates transactions for a wide range of businesses. When it comes to managing or canceling […]