Tag: payment strategy
A few years ago, most online shops were built on a simple idea: attract traffic, convert as many visitors as possible into buyers, and repeat. Revenue grew in waves, driven by campaigns, seasonality, and platform performance. That model worked reasonably well as long as advertising was cheap and competition was moderate. Today, the conditions have […]
Why Mastercard’s UAE launch marks the beginning of a structural shift in payments, governance, and market competition. A New Economic Actor Enters the Payments System The introduction of Mastercard’s Agent Pay in the UAE represents more than a milestone in payments innovation — it may be the first real example of autonomous machine actors participating […]
No CFO ever called a press conference because their payments processed flawlessly. But ask anyone in the room during a failed payout, a blocked transaction, or a cross-border refund gone wrong—and you’ll find the real cost of unreliable payments. Payment failures are widely reported in the news, whereas successful, routine operations rarely make headlines. Payment […]
The European e-commerce market is a powerhouse, projected to reach a staggering €904.5 billion by 2029 (Statista.com: E-commerce market size in Europe). For businesses looking to expand their reach and tap into this lucrative market, cross-border commerce presents a significant opportunity. However, navigating the complexities of the European payments landscape can be a hurdle, potentially […]












