As the popularity of cashback, loyalty, and bonus programs grows, so too do the regulatory challenges that accompany them—especially for providers operating within the European Union. These business models often rely on complex financial flows between third-party manufacturers, program operators, and consumers. This makes it essential to ensure that every transaction is processed in accordance […]

If you operate a cashback or loyalty program in Germany, you may now be at risk of non-compliance with BaFin’s Payment Services Supervision Act (ZAG), which strictly regulates financial transfer transactions. Ignoring these new regulations could lead to heavy fines or even forced business closures. So, what does this mean for cashback providers, and how can they continue to operate legally?