A few years ago, most online shops were built on a simple idea: attract traffic, convert as many visitors as possible into buyers, and repeat. Revenue grew in waves, driven by campaigns, seasonality, and platform performance. That model worked reasonably well as long as advertising was cheap and competition was moderate. Today, the conditions have […]

Why Switching Payment Providers Is Easier Than It Looks Switching payment providers is rarely at the top of a merchant’s priority list. It feels risky: what if payments stop working, customers abandon their carts, or recurring billing data gets lost? For many businesses, the fear of downtime outweighs the clear benefits of moving to a […]

Avoid These 7 Payment Mistakes That Could Kill Your Conversions Expanding your business and selling internationally is a big milestone. It signals growth, ambition, and confidence in your product. However, there’s one hard truth: most global expansion efforts don’t fail because of logistics or demand—they fail because of friction at the checkout. A well-known brand […]