Author: Antony Robinson
Antony Robinson is the Chief Marketing Officer at Novalnet. He is an information technology expert and an avid reader with more than 30 years of experience in web technologies, UX, media and marketing. He has extensive experience in managing global teams in every inhabited continent.
Reducing payment declines is critical in creating a smoother checkout process, improving sales and creating customer delight. Visual appeal, functionality, and security are crucial touchpoints that businesses have to look at in order to boost payment acceptance.
New laws to counter fraud are coming into effect in the EU. Understand how this impacts your business and your customers