Alexander BurbaIs your payment setup helping you grow — or holding you back?
In this exclusive episode of EGN Podcast with Gabriel Dixon – Novalnet CEO & Founder, you’ll hear how Novalnet’s customer-first mindset and tailored payment solutions are helping businesses reduce friction, cut costs, and scale with confidence.
Unlike providers that sell pre-packaged tools, Novalnet’s story is closely tied to that of its founder. Gabriel Dixon explains why he started the company when hundreds of payment service providers already existed in Germany — and how that challenge helped shape Novalnet’s unique approach.
Why Novalnet Thinks and Acts Differently
Dixon believes that long-term relationships and building customer-centric solutions are the real foundations for success in the payments industry. His story illustrates why Novalnet thinks, acts, and communicates differently — always putting the client’s growth goals first.
Watch the teaser clip:
What you’ll learn in the full episode:
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How Novalnet helps merchants scale globally while ensuring full data privacy compliance
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How hidden payment costs reduce your margins — and how to avoid them
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Why seamless integration is key to profitable e-commerce
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And finally: Is your payment setup helping you grow — or holding you back?
Mr. Dixon also reveals Novalnet’s hands-on, consultative approach to payments — not just offering out-of-the-box products, but tailoring each setup to the merchant’s specific growth path.
Ready to go deeper?
Watch the full 40-minute conversation and get practical insights to transform your business strategy:
Watch the full episode on YouTube!
Inspired by what you heard?
Talk to our experts and discover how Novalnet can tailor a payment solution for your business.
Contact Sales
Alexander Burba is a B2B marketing expert with over 7 years of experience in digital growth, brand awareness, and performance marketing. He has supported fintech and tech-driven companies in scaling brand positioning, lead generation, and business growth. Backed by an MBA, Alexander brings strategic insight to align marketing with business goals. At Novalnet in Germany, he leads digital marketing efforts, combining data-driven strategy with hands-on execution.
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