Tracking means following or tracing. A tracking URL is a link that contains certain identification keys (ID) or parameters. An additional text is added to the normal URL, which provides information about the user’s path. This can be, for example, the source from which the user came to the website in question. Tracking URLs are therefore often used for ads with product information and dynamic search ads. In the area of keyword advertising, the origin of a site visitor can be analyzed in detail in this way. Tracking URLs are also often used in online mail order. Here, customers can track the shipping status of their goods with the help of the special link by inserting a tracking number.
Tracking URL: Crucial for Keyword Advertising
In the field of Internet advertising, it is important for site operators to be able to analyze the behavior of site users in order to be able to monitor advertising, products and site content and adjust them if necessary. When a user accesses the website via the link, the ID of the respective affiliate partner is written directly into the HTML code, so that the respective ID becomes part of the URL. With the help of this tracking URL, it is possible to track exactly which ad the user clicked on after entering a certain search term. The information gained from this ad performance and the campaign as a whole can be used to adjust targeting and improve return on investment (ROI), i.e. profit in relation to capital invested.
Shipping information through tracking URL
Tracking URLs are also frequently used in the mail order business. In this case, however, they are not used to evaluate an ad’s performance, but to provide information to the customer. With the help of the link, the customer can track the current status of his shipment. In this case, there is a general link provided by the parcel service provider. By entering the tracking number or the parcel number, the tracking URL is formed and
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